The frosty methods of the multi-million dollar company behind Wim Hof

Tue, 24 Oct 2023 00:00:00 +0000

Original in de Volkskrant published 21 Oct 2023

By Anneke Stoffelen

A message from ‘ice man’ Wim Hof, this spring on Instagram: ‘Don’t worry about your fears. Embrace them!’ In the video you see the 64-year-old wellness guru stepping into an apparently icy lake in front of a brown rock. His gray hair drips in wet strands over his shoulders. “The fear of cold is logical,” says Wim Hof’s voice in the voiceover, while on screen he blows out short bursts of air above the water surface. “But if you do the breathing first, you will see that the fear disappears.”

The alphabet versus the goddess (1999)

Sat, 28 Nov 2020 00:00:00 +0000

Many assume that the invention of a phonetic alphabet only brought benefits. In a somewhat speculative reassessment of history, Shlain makes the case that the phonetic alphabet advanced lawyer-style thinking that greatly facilitated the justification of violence. The book is unlikely to be 100% true, but also unlikely to be 100% false.

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Shlain, L. (1999). The alphabet versus the goddess: The conflict between word and image. Penguin.

Meditation on Brambles

The frosty methods of the multi-million dollar company behind Wim Hof

The alphabet versus the goddess (1999)